“When you buy something from a craftsman, you don’t buy a simple object. Buy hundreds of hours of experiments, failures and tests. Buy days, weeks, months of work, of frustrations together with moments of pure joy. You are not buying an object but a piece of heart, a part of the soul, a moment in someone’s life. When you buy something from a craftsman, you buy the time it takes to do what is his passion and your pleasure. “