At the end of 2013 they decided to make the world of the web participate in their creations and open an Instagram page. Those were the years when the first bloggers and the first pages were born. There was immediately a great response, after a few days characters like Ramona Amodeo, Erika Barbato, Cristina Buccino began to appreciate their creations. In one month the two friends’ instagram profile had flown to 1000 followers. In February 2014 the Ex Miss Italia Manila Nazzaro will wear Effell Style Accessories on Rai 1 at Verdetto Finale. On March 15, 2014 they will introduce an absolute novelty on the market, a line of t-shirts inspired by their accessories (necklaces and earrings), also a real success that will soon bring even the best-known brands to refer to this idea. Collaborations continue successfully with Valentina Vignali, Cristina Musacchio, Arianna Calvitti, Sophietta.